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‘UAB Rewards’ awarded best loyalty program Published-Mar 27, 2014
United Arab Bank, or UAB, UAE’s fastest growing bank has received the prestigious Best Customer Loyalty Programme in the Middle East award from the Banker Middle East magazine which once again confirms its place as the leading innovative bank in the Middle East.

The award was received by Shaikh Faisal bin Sultan bin Salem Al Qassimi, chairman board of directors UAB during an elite ceremony held recently.

 
The award was based on a consumer survey conducted by the magazine that provided a unique insight into UAB’s loyalty programme. Customers not only voted in great numbers online for UAB to win the award but also voted with their feet and joined the programme in great numbers.

Paul Trowbridge, CEO United Arab Bank, said: “We are absolutely delighted with the response to our program which we launched seven months ago keeping in mind the ever-changing demands of today’s consumers. The award we received today reinforces UAB’s leading position as pioneers in introducing innovative programmes which are positively altering the banking landscape in the UAE.”

“We are pleased to receive this award as it is not only an acknowledgement from the banking industry but represents a wider acceptance of our products in the market. It is recognition of our continued commitment to placing our customers at the centre of everything we do. UAB Rewards is the only plan of its kind where customers can earn points for debit card, salary transfer and fixed deposit transactions, in addition to earning points on all credit card transactions,” said Tom Smith, executive vice-president and group head of Retail Banking.

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