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Sampath Cards with Visa form strategic alliance with Infinia Published-May 18, 2014
Sampath Bank has mapped out another remarkable milestone in the history of credit cards in Sri Lanka by introducing a world-class loyalty program.

This is a result of Sampath Cards with Visa tying up with Infinia Services and Solutions to make this offering to the bank’s Cardholders. The loyalty program will be initially offered to Visa Premium cardholders.

Based in the UAE, Infinia Services & Solutions is one of the largest international loyalty platforms offering an online rewards platform with real-time redemptions across flights on over 900 airlines, search and booking for over 200,000 international hotels, 150,000 car rentals and 3000 products across various categories.

Their global partner network spreads across the globe, facilitating loyal currencies in many countries and platforms. By tying up with Infinia, Sampath Cards hopes to reward its customers with an unmatched loyalty program, which extends above and beyond what is being currently offered to credit cardholders by banks in Sri Lanka.

Over the years Sampath Cards have followed the strategy of offering cardholders real value deals with no hidden costs or conditions. This reiterates the Sampath Cards positioning as the ‘Responsible Choice’. By living up to its promise, Sampath Cards offers great value deals throughout the year, with special offers during the festive seasons. Their credit cardholders enjoy unbelievable discounts at clothing stores, at electronic outlets and at supermarkets, at restaurants and at hotels, on airline tickets, insurance and even healthcare.

As a result, their cards have earned popularity and high usage amongst credit cardholders. The new affiliation with Infinia marks the momentous leap of its offering to the next level. It opens up opportunities and possibilities never before experienced by Sri Lankan credit cardholders in the form of an internationally acclaimed loyalty program.

Commenting on the signing of the MOU between Sampath Bank PLC and Infinia Services and Solutions, Sampath Bank PLC Managing Director Aravinda Perera said: “With this strategic alliance we intend to reward our credit cardholders for their loyalty towards the bank. The program is planned to provide many avenues for both loyalty points accumulation and redemption. Unlike any other loyalty programs, Sampath Bank cardholders will experience the luxury of accumulating and redeeming points at numerous airlines, a multitude of high- end international hotels and a host of products and services as well as many leading local retail partners.”

“This is another step towards offering our loyal customers real value deals,” added Tharaka Ranwala, Deputy General Manager – Marketing and Business Development at Sampath Bank PLC. “We constantly improve and upgrade our services in keeping with global trends. We are indeed proud to be the first bank in Sri Lanka to extend the added advantage of a superior loyalty scheme to our customers.”

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