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Loyalty Schemes Popular Amongst Millennials Published-Mar 22, 2016
New research has shown that 52% of loyal customers to restaurants and coffee shops are millennials.

The research from Aimia, the data analytics company, found that in comparison 39% of 45-54 year olds say the same.

Jan-Pieter Lips, president, International Coalitions at Aimia, said: “Millennials are a key market segment for restaurants. Our research shows they are willing to share their information with restaurants in return for offers and rewards which are tailored to their preferences and habits.

“This will strengthen restaurants long term relationships with millennials, enabling brands to benefit from this captive audience.

“At the same time, our data shows the opportunity for restaurants to engage with older generations is as yet under-utilised.”

Subway’s Subcard was the most popular scheme amongst millennials who are members of a restaurant loyalty programme.

The research also showed that the Costa Coffee Club (54%), Nando’s Loyalty Card (46%), Caffe Nero Loyalty Card (35%), and My Starbucks Rewards (26%) were also popular amongst the millennials.

Another finding was that millennials are willing to share their information with restaurants in return for offers and rewards.

A customer loyalty scheme is an award programme that gives regular customers access to new products or special sales/offers.
 
 
 
Sourced By: eatoutmagazine.co.uk

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