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Diners Club International

Objectives

Enhance current lifestyle privileges with a strong travel value proposition.

Background

Diners Club International is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Established in 1950, Diners Club International became the first multi-purpose charge card in the world, launching a financial revolution in how consumers and companies pay for products and services.

Solutions

  • Diners ClubMiles loyalty program launched in June 2013.
  • Dedicated portal www.dinersclubmiles.com
  • High earn rates on the Diners Club Card
  • Online redemption on flights and hotels from anywhere in the world

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