Diners Club International
ObjectivesEnhance current lifestyle privileges with a strong travel value proposition.
BackgroundDiners Club International is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Established in 1950, Diners Club International became the first multi-purpose charge card in the world, launching a financial revolution in how consumers and companies pay for products and services.
- Diners ClubMiles loyalty program launched in June 2013.
- Dedicated portal www.dinersclubmiles.com
- High earn rates on the Diners Club Card
- Online redemption on flights and hotels from anywhere in the world