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Commercial Bank International

Objectives

Create a unique loyalty program offering the widest variety of choice for credit card rewards that would boost acquisition, usage and spend, and offer a variety of choices for redemption to the customer.

Background

Established in the Emirate of Ras Al Khaimah in 1991, Commercial Bank International (CBI) has been a trusted partner for individuals and businesses in the UAE, driving their personal well-being and offering easy banking services. Focused on offering simple and easy-to-understand products and led by a commitment to long-term relationship building, CBI today has 20 full-fledged branches across the UAE. From personal account services to finance for homes and automobiles to commercial loans and project support, the Bank has a wide portfolio of standard banking products, as well as tailor-made solutions in Retail and Corporate Banking. Over the years, CBI has redefined the essence of banking through its four key pillars: Relationship Building, Simplicity, Efficiency and Convenience.

Solutions

CBI Rewards launched in April 2014 on CBI MasterCard Platinum Card.

Results

Results show 30% increase in acquisition since launch.  

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