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Qatar National Bank

Objectives

Enhance the current suite of redemption options with a travel agnostic proposition.

Background

Qatar National Bank (QNB Group) was established in 1964 as the country’s first Qatari-owned commercial bank, and has an ownership structure split between the Qatar Investment Authority (50%) and the private sector (50%). QNB Group has steadily grown to be the largest bank in the Middle East and North Africa Region and is by far the leading financial institution in the country with a market share of around 45% in banking sector assets. QNB’s presence through its subsidiaries and associate companies increased to more than 26 countries across three continents, providing a comprehensive range of advanced products and services. The total number of employees is more than 14,000 operating through more than 610 locations, with an ATM network of more than 1,300 machines.

Solutions

Qatar National Bank re-launched Life Rewards Holidays in September 2014.
  • Dedicated portal liferewardsholiday.com
  • A travel agnostic program with online redemption for flights, hotels and car rentals

Results

Instant redemptions on program launch.

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