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Gulf Bank Kuwait

Objectives

Enhance the existing loyalty program with a strong travel value proposition.

Background

Gulf Bank was established in 1960 and has since progressed to becoming an industry-leading financial services provider, complimented by a large network of 56 branches strategically positioned in key locations in Kuwait. Gulf Bank has won numerous prestigious awards including the GCC Localization Award from the GCC Ministry of Social Affairs for eight consecutive years.

Solutions

Travel Redemption on Gulf Rewards launched in December 2012.

Results

  • 50% increase in acquisition
  • 100% increase in spend

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