Gulf Bank Kuwait
ObjectivesEnhance the existing loyalty program with a strong travel value proposition.
BackgroundGulf Bank was established in 1960 and has since progressed to becoming an industry-leading financial services provider, complimented by a large network of 56 branches strategically positioned in key locations in Kuwait. Gulf Bank has won numerous prestigious awards including the GCC Localization Award from the GCC Ministry of Social Affairs for eight consecutive years.
SolutionsTravel Redemption on Gulf Rewards launched in December 2012.
- Dedicated portal gulfrewards.e-gulfbank.com
- Online redemption on air, hotels and cashback
- 50% increase in acquisition
- 100% increase in spend