Afrasia Bank Limited
ObjectivesCreate a bespoke loyalty program targeting the high net worth customers of Afrasia Bank. XtraMiles offers an impressive array of redemption options to its customers.
BackgroundBased in Mauritius and with representation in key markets, Afrasia Bank Limited, founded in 2007, leverages its core capabilities in Private Banking and Wealth Management, Corporate and Investment Banking, Global Business and Treasury. Mauritius being the prime focus, Afrasia positions itself as a regional banking force with a global reach, serving as the Africa-Asia trade corridor. Afrasia Bank’s strategy is to capture cross-border trade and investment flow going into the African continent.
SolutionsXtraMiles was launched in December 2013, enabling customers to redeem XtraMiles for captivating redemption offers on flights, hotel(s), online shopping and cash back.
- Remarkable increase in customer spends on credit cards
- Instant Redemptions on XtraMiles program launch