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Access Bank

Objectives

Create a new experiential route that will reinforce the Bank’s value quotient in a unique manner and thus enhance its customer confidence. 

Background

Listed on the Nigerian Stock Exchange in 1998, Access Bank Plc is a full service commercial Bank providing services in Personal, Business, Commercial and Corporate & Investment Banking. It ranked amongst Africa's top 20 banks by total assets and capital in 2011. Across its network spreading Nigeria, Sub Saharan Africa and the United Kingdom, Access Bank aims to deliver sustainable economic growth that is profitable, environmentally responsible and socially relevant.

Solutions

Launch the comprehensive R.E.A.L loyalty program for the Bank’s broad customer base.
  • Dedicated online portal - real.accessbankplc.com
  • Syncs into customer lifestyles, increases significance
  • Simplified Earn module encourages participation
  • Redemption scale spans - Travel, Shop, Sports, Vouchers
  • Multiple Redemption options underline value, establish niche  

Results

  • Customer-centric and broad base of redemptions drew increased interest
  • Reinforced the Bank’s value-driven proposition

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