ObjectivesTo create one platform which inspires consumer engagement, connects with the multitude consumer profiles and varied product offerings.
BackgroundINDOSAT Ooredoo, Indonesia’s telecommunications giant, is part of the OOREDOO Group – a leading telecommunications company with a global presence in 12 countries. INDOSAT Ooredoo enjoys a large consumer base with over 90 million subscribers. Its product portfolio is designed for both individual and corporate telecommunication customers.
SolutionsThe Indosat Ooredoo Poin Senyum program was launched in March 2016
- Fluid convergence of telecommunications and consumer lifestyles
- Dual language execution suited to customers
- Instant connect on dedicated website – https://poinsenyum.indosatooredoo.com
- Travel, Vouchers and Online Shopping redemptions
- Multiple redemptions define magnitude of applicability
- Value proposition drew consumer interaction
- Program fluidity enhanced consumer experience