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Riyad Bank

Objectives

To personify the Hassad Bank Credit Card as a multiplier of benefits, and compliment the Bank’s solutions that remain sensitive to its customers’ lifestyles.

Background

Headquartered in Riyadh, Saudi Arabia, Riyad Bank is recognized as one of the largest financial institutions in the Kingdom of Saudi Arabia and the Middle East. It holds decades of expertise in banking, since its set up in 1957. Its endeavors span across the corporate and retail needs of banking within the region. The Bank enjoys the repute to support prominent sectors and projects, as well as provide solutions for personal banking needs across a wide spectrum of customers. 
 

Solutions

Hassad Rewards Travel Program was launched in May 2016 with a focus to be a non-restrictive, versatile experience of reward points which engages with lifestyles of the bank’s clientele in the Kingdom.
  • Dedicated website for the program’s customers
  • Gives priority to choices and lifestyles
  • Redemption potential enhanced with multiple applicability

Results

The pilot launch of the Program has been executed solely for the Bank’s customers and initial results of customer interactions are awaited.

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