Commercial Bank Qatar
- Increase acquisition in mass affluent and affluent customer segments
- Increase spend and usage
- Improve customer engagement
BackgroundCommercial Bank is one of the largest banks in Qatar that operates in Retail and Wholesale banking and makes strategic investments through its associates and partners. Through their network of banking partners, subsidiaries and strategic partners, the bank is able to offer a unique market proposition and generate better value for its customers, clients and shareholders.
SolutionsCommercial Bank FlyMiles loyalty program was launched in May 2012. FlyMiles is a travel agnostic program with redemptions on flights and hotels from anywhere around the world. In November 2014, Commercial Bank launched a new online rewards portal with enhanced features and a fully automated process, now making it easier for its credit card loyalty program customers to redeem their Commercial Bank Rewards points online, for flights, home furnishings, fashion, spas, electronics and much more.
- Dedicated portal www.cbqrewards.com
- High earn rates on mass affluent and affluent cards
- High enrolment rate
- Instant redemptions on program launch