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National Bank of Oman

Objectives

Create a strong product differentiator in Oman to boost acquisition and spend through unique redemption models.

Background

National Bank of Oman (NBO), the first local bank, was founded in 1973 and is today one of the largest banks in Oman. NBO is committed to fulfilling the financial needs of its customers and constantly endeavors to make banking more enjoyable and convenient. NBO offers cutting-edge financial solutions, designed to keep pace with businesses, as well as tailor-made to meet individual needs. Whether it is financial requirements within the Sultanate of Oman or beyond, the Bank has the people, the expertise and the technology, to be the trusted partner for customers in the region.

Solutions

NBO Nuqati was launched as a niche loyalty program in Oman, in May 2014. It blends rewarding experiences with the simplicity of daily banking transactions, thereby generating an effortless connection with the bank’s customer.  

Results

The program has resulted in a boost in acquisition since its launch in 2014.

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