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Ajman Bank

Objectives

First Islamic Bank in UAE to launch a comprehensive loyalty program, to cater to mass affluent and affluent customers.

Background

Ajman Bank PJSC is the first Shariah-based Islamic bank incorporated in the Emirate of Ajman. The Bank's strategy is to target the rapidly expanding Shariah financial services market with innovative products and services designed to meet customers' needs, all supported with outstanding levels of customer service. Ajman Bank Shariah compliant products are structured using Islamic financing techniques, among others: Mudarabah, Ijarah, Musharakh, and Istisna'a.

Solutions

Power Rewards launched in September 2014 enabling customers to redeem Power points for outstanding offers on ticket bookings, hotel reservations, sports events, dining experience and much more.
  • Dedicated portal www.abpowerrewards.ae
  • Accelerated accrual on lifestyle and dining
  • Online redemption on travel and retail

Results

The loyalty program was launched with a new credit card and the program is a great tool to boost card acquisition.

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