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United Arab Bank

Objectives

Offer a unique loyalty proposition to build acquisition, increase customer retention and reward customer behaviour.

Background

United Arab Bank was incorporated in 1975. Based in Sharjah and operating with 20 branches throughout the UAE, the Bank offers its clients tailor-made financial services in both corporate and retail banking, and has mainly established itself as a leading solutions provider for a growing commercial and industrial base across the seven emirates.

Solutions

UAB Rewards was launched in September 2012.
  • The first comprehensive bank rewards program in the region that allows the customer to earn points across bank products – conventional and Islamic products like Salary Transfer Accounts and a full range of Credit & Debit Cards
  • A seamless online redemption platform where the customer can make a flight, hotel and car booking anytime, anyplace and from anywhere on www.uabrewards.ae

Results

  • 38% increase in acquisition
  • 100% increase in spend and usage on cards
  • Winner of the Banker ‘Best Loyalty Program’ in 2013 & 2014

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